The Write Choice is more than just a copywriting service. What sets us apart from other copywriting services is that we don’t just tailor needs to your business, we focus on your brand.

So, what is the difference between a brand and a business? Excellent question! ’m happy you asked. The term “business” and “brand" refer to different aspects of your company.

When I refer to your business, I’m talking about the professional activities your company conducts with the primary goal of making a profit. When I think about business, I feel it encompasses things like activities, operations, and transactions involved in producing, selling, or providing goods and services to your customers.

A brand on the other hand, is more than just a business; it’s the perception and reputation that people have of you and/or your company. Branding is the emotional connection that you create with your target audience. It’s the values, personality, and identity that you associate with yourself and/or your company.

In my opinion, a good brand is shaped by its quality and integrity, customer experiences, marketing style, messaging, reputation, and visual identity (such as logos, colors, and design). A strong brand is important because it differentiates you from your competitors, builds customer loyalty, and commands premium prices… and we want ALL of those things.

Your brand is the unique story that The Write Choice is here to tell.

Let's work together to create persuasive storytelling that entices your audience and transforms you from a business to a legacy brand.